Industry · B-06 / 16

Digital solutions for Beauty & Wellness.

Hair salon, nail studio, beauty, barbershop, lash studio, massage, PMU, tattoo, hair removal, tanning — 10 studio types, one system. Online booking 24/7, automatic SMS reminders, recall for refill appointments, client CRM with before/after gallery. GDPR-compliant, German servers.

10 Studio types · one system
24/7 Online booking · even at night
−80% No-shows with SMS reminders
2–3 wks Time-to-live · after setup

When you're working, no one should have to answer the phone.

You're in the middle of a treatment — and the phone rings. Already the third call in 20 minutes. With online booking, 70–80% of your clients book appointments themselves, around the clock. An SMS reminder 24 hours before cuts no-shows from 15% to 1–2%. Recall reminders bring regulars back automatically.

We don't build a Treatwell-style platform — we build your own studio system on your domain. Client data belongs to you, not a platform. Before/after photos, skin questionnaire, allergies — all GDPR-compliant, German servers (Hetzner Falkenstein, ISO 27001).

Online booking SMS recall Before/after GDPR
Studio back office — appointment calendar, client profiles, recall list, staff workload
Common problems

What beauty studios lose in revenue every month.

Four problems almost every studio knows — with proven solutions long available.

Phone rings during a treatment

Mid colour, massage or lash extension — the phone rings. You can't pick up; the client in the chair can't wait either. The caller hangs up and books elsewhere. Online booking handles this on its own.

Losses: 5–10 missed calls / day

No-shows cost 30–50% of revenue

Without SMS reminders, 10–15% of clients don't show. Several no-shows a week quickly add up to significant monthly losses. An SMS 24 hours before cuts that to 1–2% — the single most important lever.

Losses: up to half of monthly revenue

Appointments via WhatsApp & Insta DM

Appointment requests come in via WhatsApp, Instagram DM, email, phone — all separate, all to transfer into your calendar by hand. Double bookings happen, appointments fall through the cracks.

Losses: 4–8 hrs admin / week

Index card box & Excel = GDPR risk

Skin questionnaire, allergies, before/after photos in Excel on a private laptop, IBANs on index cards. In an audit: fines up to 4% of annual revenue possible. Even a 2-person studio can be hit.

Risk: substantial fines possible
Studio types

10 studio types — each with its own needs.

From a two-chair hair salon to a tattoo studio with 6-hour slots. We know the specifics and tailor modules accordingly.

01 / 10

Hair salon

Stylist-specific appointments, service selection (cut, colour, toning), recall after 6 weeks, loyalty points for regulars.

Staff Recall Loyalty
02 / 10

Nail studio

Nail-art gallery to choose from (photo upload), automatic refill appointment after 3 weeks, gel & acrylic bookable separately.

Gallery Refill SMS
03 / 10

Beauty studio

Intake form (skin type, allergies, medications), treatment series (e.g. microdermabrasion ×6), before/after photo timeline.

Intake Series Photo log
04 / 10

Barbershop

Walk-in + appointment booking in parallel, staff-specific slots, on-site digital queue, shorter 30-min slots.

Walk-in Staff Waiting
05 / 10

Lash extensions / Lash studio

Automatic refill recall every 2–3 weeks, volume style selection (Classic, Hybrid, Mega Volume), before/after photo per appointment.

Recall Style Gallery
06 / 10

Massage practice

Wellness & therapeutic massages bookable separately, ICD codes for therapeutic, 60/90-min slots, extension option for follow-up.

ICD Private CRM
07 / 10

Permanent make-up / Microblading

Consultation + treatment + aftercare as a 3-step appointment block, deposit option, photo documentation before/after every session.

Consult Deposit Photo
08 / 10

Tattoo studio

Multi-hour slots (3–8 hrs), mandatory deposit, design upload at booking, artist-specific appointments, session-by-session tracking.

Long slots Deposit Design
09 / 10

Hair removal (sugaring, waxing, laser)

Treatment series of 6–12 sessions, laser contraindication check (medications, skin type), cycle-based recall (e.g. 4–6 weeks).

Series Contra. Recall
10 / 10

Tanning studio

Subscription plans via SEPA direct debit, digital stamp card, UV-index & skin-type tracking, device booking & cleaning windows.

Subs SEPA UV tracking
Recommended modules

These modules fit beauty studios.

Most studios start with 2–3 modules. Expansion is possible at any time, with no data migration.

In action

How it looks in studio life.

Online booking for your client and studio back office for you — both from the same system, in real-time sync.

Online booking screen — client picks stylist, service, date and enters phone number
On the client side

Service · stylist · date — all in 30 seconds

Client opens the studio website, picks a service (e.g. „Highlights + cut"), stylist (with photo and style picks), date and time. Enters a phone number, gets instant SMS confirmation. SMS reminder 24 hours before cuts no-shows to 1–2%.

Studio back office — daily calendar per stylist, client card, photo gallery, recall list
In the studio back office

Calendar · client profile · before/after · recall

You see the daily calendar per stylist at a glance. Tapping an appointment opens the client card: allergies, favourite service, last photo documentation, loyalty points. The recall list shows due refill appointments — you tap „send SMS" and the calendar fills itself.

Frequently asked

What beauty studios most often ask.

Is this worth it for my small or mid-size studio? +
Yes — the system scales from a one-person studio to a chain with 50+ staff. You pay a flat fee instead of per-seat licensing, need no in-house IT, and can start small. Setup is tailored individually to your studio.
Do I need IT training or can my team use it right away? +
Ready to use. It runs in a web browser, as intuitive as online banking, and on the phone like a normal app. Typically 1–2 hours of onboarding is enough. We provide a short onboarding video and run a live training session with the whole team.
Does it work on the move on a smartphone? +
Fully mobile. Native apps for iOS and Android or as a web app on any phone. Take an appointment, photo documentation, open a client card — all from the treatment chair. Key functions work offline and sync later automatically.
How do my existing clients and data get into the system? +
The standard way is Excel import. We handle this for you during setup: client lists, appointment history, exports from your old booking software. For larger migrations we help with custom adjustments — you don't have to retype any card box.
How is my data protected? GDPR for before/after photos? +
Fully covered. Servers in Germany (Hetzner Falkenstein, ISO 27001), TLS 1.3 in transit, AES-256 at rest. Before/after photos count as a special category under Art. 9 GDPR — consent from the client by one click with audit trail, no third-country transfer. DPA under Art. 28 GDPR included.
How long does setup take? +
Basic package 2–3 weeks, full studio package 4–8 weeks — depending on scope. We recommend a step-by-step rollout: first online booking & SMS reminders, then client management, then deposits, vouchers and photo documentation.
What sets you apart from Treatwell, Booksy or Shore? +
Three clear differences. (1) No commission per booking — Treatwell/Booksy charge a monthly fee plus commission; with us, every euro stays with you. (2) No competitors next door — your booking page never shows other studios as „suggested for you". (3) Own domain, own data sovereignty — client profiles belong to you, not the platform.
Can I require a deposit (e.g. for tattoo or PMU)? +
Yes — as a mandatory feature for long slots or high-ticket services. A client books, say, a tattoo appointment → the system immediately requires a deposit via Stripe or PayPal. On no-show it is forfeit, on attendance it is deducted from the final price. You set the amount and trigger rules freely per service type. Cuts no-shows practically to zero.
How do I sell gift vouchers online? +
Integrated on your website. Clients buy cash vouchers (any amount) or service vouchers („Manicure + Pedicure") online, paying via Stripe or PayPal. The system automatically generates a PDF with a unique code to give as a gift — the recipient enters the code at booking or in the studio, and credit is applied automatically.

Ready to take your studio out of phone mode?

30 minutes — free and non-binding. We look at your current booking setup, do the no-show math concretely, and tell you honestly whether the system pays off for your studio size.