Emails land in the spam folder
Despite every effort: 60–80% of marketing emails land in the promotions or spam tab. Industry-wide open rate sits at 15–25%. Four out of five recipients never see your message.
Losses: 75–85% of all recipientsEmails get caught in spam, social posts drown in the algorithm — an SMS gets read 98% of the time, usually within 3 minutes. Appointment reminders, birthday greetings, promotions, maintenance recalls — automatic, GDPR-compliant, with reply handling.
An SMS doesn't land in spam. It needs no app. It's read 98% of the time, often within minutes. For appointment reminders, promotions, birthday greetings and maintenance recalls there's no more reliable channel.
At AnvaCode we integrate cloud SMS providers (Twilio, Vonage, Seven.io) into your existing system — you manage everything in the same back-office as your appointments, customers and orders.
Four problems with today's communication channels — and why SMS is still the most direct route to your customer.
Despite every effort: 60–80% of marketing emails land in the promotions or spam tab. Industry-wide open rate sits at 15–25%. Four out of five recipients never see your message.
Losses: 75–85% of all recipientsWithout reminders, 10–15% of customers forget their appointment. Each no-show costs you the treatment revenue — slot, staff and time are burned.
Losses: significant monthly revenueOrganic reach on Facebook/Instagram fell below 2% in 2024. Posting without an ad budget means nobody sees it. A promotion post reaches just 20 of 1,000 followers.
Reach: 2% of followersManual reminder calls are a staff time sink. 40% of calls aren't picked up at all. The customer just sees „Unknown number" and dismisses.
Losses: 1–2 staff hrs / dayFrom GDPR-compliant opt-in to evaluated reply — all automatic, in the same back-office.
During booking or in the customer profile the customer enters their mobile number + ticks the SMS-consent box (GDPR-compliant). Audit trail is stored — who consented when.
You build a one-off campaign (e.g. „Summer promo: 20% off perms") or set up automatic triggers („24h before appointment", „on birthday", „after service X").
We send via Twilio, Vonage or Seven.io (German provider). Around 5–9 cents per SMS goes straight to the provider — no commission to us. Delivery is GDPR-compliant, on German servers.
Customers can reply — „YES" confirms the appointment, „STOP" removes them from the list (GDPR duty), other replies land in the back-office. All processed automatically.
Back-office for campaign building and automatic reply handling in one single interface.
You write the SMS once — with placeholders like {firstname} or {appointment}. Choose recipients via filters (e.g. „all clients who haven't booked in 6 months"). Send immediately or schedule for later.
„YES" automatically confirms the appointment in the calendar. „STOP" removes the customer from the recipient list (GDPR duty). Other replies land in the inbox, linked to the customer profile — staff can react directly.
Standard included. Extensions for WhatsApp Business API or MMS on request.
Automatically 24h, 12h or 2h before the appointment. You pick the timing. Includes „YES"/„CANCEL" reply that lands straight in the calendar. Cuts no-shows by 60–80%.
One-off promotion or regular SMS newsletters. Recipient filters („regulars", „not seen in 6 months", „industry X"). Max 160 characters per SMS — forces clarity.
On each customer's birthday an SMS goes out automatically — with a voucher code or personal greeting. Loyalty on auto-pilot.
Placeholders like {firstname}, {lastname}, {appointment_date}, {service}, {staff}. SMS feel personal — not generic mass texts.
„YES" confirms appointment · „STOP" removes from recipient list (GDPR duty) · other replies land in the inbox, linked to the customer profile.
Every phone number capture has a mandatory checkbox „I consent to SMS communication". Audit trail: who consented when. „STOP" triggers automatic removal.
Template library for the most common scenarios — appointment reminder, birthday greeting, promo announcement, maintenance recall. Adaptable per industry.
Per campaign: sent · received · opened (estimated) · reply rate. Compare campaigns. Helps you see what actually converts.
~5–9 ct per SMS goes straight to the provider (Twilio, Vonage, Seven.io). You see every send and its cost in your stats. No hidden flat fees, no mark-ups from us.
Anywhere appointment reminders, recalls or time-sensitive promotions matter.